Initially Grey Shop was focused on the domestic market when it was first opened during the winter in 2014. It all began with the small office, old computers and only two people working there. Financial crisis influenced badly on Sergey’s business which is why he had to search for the new selling channels. So, he and his team found eBay.
Grey Shop now has a nice office, more than 20 employees, offline and online stores, an eBay account and a big warehouse to store the necessary number of items. As soon as they joined eBay their sales had grown to an extent of 80% from total turnover. Military equipment and accessories are often being purchased for tourism, airsoft and cosplay. So, Japanese buyers love using military items for the unusual costumes. Moreover, Grey Shop items were noticed by the costume designers from Hollywood who used it for creating outfits for some of the “Fast and Furious” movies' heroes.