Lilia and Alexander invested efforts into upgrading their shop and added handmade items, traditional folklore instruments, music, and books to their portfolio. To increase customers' satisfaction even further, they designed their own packaging and special decoration, that also helped raise the added value of the products. The online shop gives the family the opportunity not only to manage their working time in line with their desires and children needs, but also to create many long-lasting friendships with people around the world. Canadian, Russian, Japanese and even customers from Hong Kong come to visit Bulgaria and meet the family in person. The Kolevs also receive multiple invitations from partners and customers to travel abroad and scopes new business opportunities. Today they are proud to be one of the largest retailers of high quality rose products.