In early 2016, he noticed that he needed to find some way to fund his hobby of buying items online. After all, this was an investment of time and money of several years. With this goal in mind, André began to investigate what products he could buy exclusively in Brazil that were in demand abroad, or that were more affordable for people.
Although he had no experience as a seller, he quickly became familiar with digital tools, which allowed him to develop a good digital marketing strategy with a good design and programming for his eBay online store, thanks to his experience as a software engineer.
Over time, André began to realize which products in all categories were in greatest demand on eBay and which were almost unnoticed by buyers. After several tests, he discovered that the car audio system market was one of the most sought after, but with little supply, so he found a good business opportunity which, while different from his personal interests, was profitable.
"Finding the right product for the right market was the turning point for my business."