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Global Seller Performance Standards

Sellers from all eBay sites are required to meet the same minimum standards, ensuring that sellers globally are both setting and meeting buyer expectations worldwide.

We have four regional performance standard programs, with slightly different minimum performance thresholds, and your performance is measured against the standards of the region into which you sell an item. You can keep track of your performance against these standards through your Seller Dashboard.

As a seller, you're expected to:

  • Promptly resolve customer issues
  • Ship items on time, within your specified handling time
  • Manage inventory and keep items well stocked
  • Charge reasonable shipping and handling costs
  • Specify shipping costs and handling time in the listing
  • Follow through on your return policy
  • Respond to buyers' questions promptly
  • Be helpful, friendly, and professional throughout a transaction.
  • Make sure the item is delivered to the buyer as described in the listing

International eBay seller performance standards

Depending on which site you register with and which country you ship your items to, your transaction will be subject to one of four international eBay seller performance programs.

Please note: transactions are measured against either global or local standards, but not both at once.

  • US seller standards program determines your status on eBay.com. You are evaluated based on transactions which are shipped to the US.
  • UK and Ireland seller standards program determines your status on eBay.co.uk and eBay.ie. You are evaluated based on transactions which are shipped to the UK and Ireland.
  • German seller standards program determines your status on eBay.de, eBay.at and eBay.ch. You are evaluated based on transactions which are shipped to Germany, Austria, and Switzerland.
  • Global seller standards program determines your status if you are selling in one of the markets outside of the US, UK, Ireland, Germany, Austria and Switzerland. You are evaluated based on all of your transactions which are shipped worldwide, minus those that are shipped to the US, UK, Ireland, Germany, Austria, and Switzerland.


US seller standards program

When you register and work on eBay.com, your work is evaluated based on transactions which are shipped to the USA.

If you've had 400 or more transactions in the last three months, you're evaluated over that three-month period. If you've had fewer than 400 transactions in the last three months, you're evaluated on the past 12 months. 

For complete information on US seller standards, please read our full policy.

Transaction defect rate requirements

To meet our minimum standard, you can only have up to 2% of transactions with one or more defects over the most recent evaluation period. To qualify as a Top Rated Seller, you can only have up to 0.5% of transactions with one or more defects over the most recent evaluation period. Only your transactions with US buyers count toward your seller performance rating on eBay.com.

The defect rate won't affect your seller performance status until you have transactions with defects with at least 5 different buyers, or at least 4 different buyers to impact Top Rated status, within your evaluation period.

Cases closed without seller resolution

You can have a maximum of 0.3% of eBay Money Back Guarantee or PayPal Buyer Protection closed cases without seller resolution over the most recent evaluation period. The percentage requirement applies after the account has exceeded the maximum number of occurrences, which is a maximum of 2 occurrences.

What happens if you don't meet the standards?

If you don't meet the minimum US performance standards:

  • your search placement will be lowered;
  • there may be limits on your selling activity or you even may be restricted from selling items on eBay until your performance improves;
  • if you are a PowerSeller it could affect your ability to remain in the programme;
  • if you have a Premium, Anchor, or Enterprise eBay Store and have been below standard for 60 days, we may downgrade your Store to Basic level.

If your account doesn't meet the standards, you:

  • Need to resolve all issues on the account before buying or selling with other accounts
  • Can't register for a new account
  • Can't use an existing eBay account to avoid buying and selling limits or other policy consequences
  • Pay a higher percentage rate for final value fees.


UK and Ireland seller standards program

When you register and work on eBay.co.uk and eBay.ie, your work is evaluated based on transactions which are shipped to the UK and Ireland.

If you've had 400 or more transactions which are shipped to the UK and Ireland in the last three months, you're evaluated over that three-month period. If you've had fewer than 400 transactions which are shipped to the UK and Ireland in the last three months, you're evaluated on the past 12 months. 

Transaction defect rate requirements

To meet our minimum standard, you can only have up to 2% of transactions with one or more defects over the most recent evaluation period. To qualify as a Top Rated Seller, you can only have up to 0.5% of transactions with one or more defects over the most recent evaluation period. Only your transactions with UK and Ireland buyers count toward your seller performance rating on eBay.co.uk and eBay.ie.

The defect rate won't affect your seller performance status until you have transactions with defects with at least 5 different buyers, or at least 4 different buyers to impact Top Rated status, within your evaluation period.

Cases closed without seller resolution

You can have a maximum of 0.3% of eBay Money Back Guarantee or PayPal Buyer Protection closed cases without seller resolution over the most recent evaluation period. The percentage requirement applies after the account has exceeded the maximum number of occurrences, which is a maximum of 2 occurrences.

What happens if you don't meet the standards?

If you don't meet the minimum UK and Ireland performance standards:

  • your listings could be demoted in search results;
  • you could be restricted from selling items on eBay;
  • if you are a PowerSeller or you offer the eBay Premium Service, it could affect your ability to remain in those programmes;
  • if you have subscribed to an Anchor Shop and have opted in to international selling, your beneficial rates for international selling may be removed;
  • if your seller level is Below Standard, you can't subscribe to a Featured or Anchor Shop;
  • your payment for your sales to the US, Canada and the UK may show as pending on your PayPal account for a period of time to allow for successful fulfilment.

In very serious cases, your account may be suspended. If this happens, you:

  • must resolve all issues on the account before you can buy or sell with other eBay accounts;
  • can't register for a new account;
  • can't use an existing eBay account to avoid any selling restrictions or other policy consequences.

Germany, Austria and Switzerland seller standards program

When you register and work on eBay.de, eBay.at and eBay.ch, your work is evaluated based on transactions which are shipped to Germany, Austria and Switzerland.

If you've had 400 or more transactions shipped to Germany, Austria and Switzerland in the last three months, you're evaluated over that three-month period. If you've had fewer than 400 transactions shipped to Germany, Austria and Switzerland in the last three months, you're evaluated on the past 12 months. 

Transaction defect rate requirements

To meet our minimum standard, you can only have up to 2% of transactions with one or more defects over the most recent evaluation period. To qualify as a Top Rated Seller, you can only have up to 0.5% of transactions with one or more defects over the most recent evaluation period. Only your transactions with Germany, Austria and Switzerland buyers count toward your seller performance rating on eBay.de, eBay.at and eBay.ch.

The defect rate won't affect your seller performance status until you have transactions with defects with at least 4 different buyers, or at least 3 different buyers to impact Top Rated status, within your evaluation period.

Maximum percentage of transactions sent late is 9%. To qualify as a Top Rated Seller you can only have up to 3% of transactions sent late. The Late shipment rate applies after the account has exceeded the maximum number of transactions sent late, which is a maximum of 7 and 5 transactions respectively.

  • Late deliveries will no longer count against your late delivery rate metric, provided you let us know the item has been dispatched on time and make it right with the buyer if any problems occur.
  • We’ll remove negative or neutral Feedback caused by delivery delays, from buyers in emerging markets.

The following countries are classified as emerging markets within our Global region

  • Afghanistan, 
  • Albania, 
  • Algeria, 
  • American Samoa, 
  • Angola, 
  • Anguilla, 
  • Argentina, 
  • Armenia, 
  • Azerbaijan Republic, 
  • Bangladesh, 
  • Belarus, 
  • Belize, 
  • Benin, 
  • Bhutan, 
  • Bolivia, 
  • Botswana, 
  • Brazil, 
  • Bulgaria, 
  • Burkina Faso, 
  • Burundi, 
  • Cambodia, 
  • Cameroon, 
  • Cape Verde Islands, 
  • Central African Republic, 
  • Chad, 
  • Chile, 
  • China, 
  • Colombia, 
  • Comoros, 
  • (Democratic Republic of the) Congo, 
  • (Republic of the) Congo, 
  • Cook Islands, 
  • Costa Rica, 
  • Cote d’Ivoire (Ivory Coast), 
  • Djibouti, 
  • Dominica, 
  • Dominican Republic, 
  • Ecuador, 
  • Egypt, 
  • El Salvador, 
  • Equatorial Guinea, 
  • Eritrea, 
  • Ethiopia, 
  • Falkland Islands (Islas Malvinas), 
  • Fiji, 
  • French Guiana, 
  • Gabon Republic, 
  • Gambia, 
  • Georgia, 
  • Ghana, 
  • Greenland, 
  • Guatemala, 
  • Guinea, 
  • Guinea-Bissau, 
  • Guyana, 
  • Haiti, 
  • Honduras, 
  • Indonesia, 
  • Iran, 
  • Iraq, 
  • Jamaica, 
  • Jan Mayen, 
  • Jordan, 
  • Kazakhstan, 
  • Kenya, 
  • Kiribati, 
  • Kyrgyzstan, 
  • Laos, 
  • Lebanon (South), 
  • Lesotho, 
  • Macau, 
  • Madagascar, 
  • Malawi, 
  • Maldives, 
  • Mali, 
  • Marshall Islands, 
  • Mauritania, 
  • Mauritius, 
  • Mayotte, 
  • Mexico, 
  • Micronesia, 
  • Moldova, 
  • Mongolia, 
  • Montenegro, 
  • Montserrat, 
  • Morocco, 
  • Mozambique, 
  • Namibia, 
  • Nauru, 
  • Nepal, 
  • Nicaragua, 
  • Niger, 
  • Nigeria, 
  • Niue, 
  • Pakistan, 
  • Palau, 
  • Panama, 
  • Papua New Guinea, 
  • Paraguay, 
  • Peru, 
  • Romania, 
  • Russian Federation, 
  • Rwanda, 
  • Saint Helena, 
  • Saint Pierre and Miquelon, 
  • Senegal, 
  • Seychelles, 
  • Sierra Leone, 
  • Solomon Islands, 
  • Somalia, 
  • Sri Lanka, 
  • Suriname, 
  • Svalbard, 
  • Swaziland, 
  • Tajikistan, 
  • Tanzania, 
  • Thailand, 
  • Togo, 
  • Tonga, 
  • Tunisia, 
  • Turkey, 
  • Turkmenistan, 
  • Tuvalu, 
  • Uganda, 
  • Ukraine, 
  • Uruguay, 
  • Uzbekistan, 
  • Vanuatu, 
  • Venezuela, 
  • Vietnam, 
  • Wallis and Futuna, 
  • Western Sahara, 
  • Western Samoa, 
  • Yemen, 
  • Zambia, 
  • Zimbabwe.

Cases closed without seller resolution

You can have a maximum of 0.3% of eBay Money Back Guarantee or PayPal Buyer Protection closed cases without seller resolution over the most recent evaluation period. 

What happens if you don't meet the standards?

If you don't meet the minimum German, Austrian and Swiss performance standards:

  • your listings could be demoted in search results;
  • there may be limits on your selling activity or you even may be restricted from selling items on eBay until your performance improves;
  • you may lose your status as a Top Rated Seller;
  • if your seller level falls Below Standard and remains at that level for 60 days, your subscription to the Top or Premium Store will be changed to a subscription to Standard. This means that your beneficial rates for international selling may be removed;
  • your payment for your sales to the US, Canada and the UK may show as pending on your PayPal account for a period of time to allow for successful fulfilment.

In very serious cases, your account may be suspended. If this happens, you:

  • must resolve all issues on the account before you can buy or sell with other eBay accounts;
  • can't register for a new account;
  • can't use an existing eBay account to avoid any selling restrictions or other policy consequences.



Global seller performance standards (markets outside of the US, UK, Ireland, Germany, Austria and Switzerland)

Global seller standards program determines your status if you are selling in one of the markets outside of the US, UK, Ireland, Germany, Austria and Switzerland. You are evaluated based on all of your transactions which are shipped worldwide, minus those that are shipped to the US, UK, Ireland, Germany, Austria, and Switzerland.

Transaction defect rate requirements

To meet our minimum standard, you can only have up to 2% of transactions with one or more defects over the most recent evaluation period. To qualify as a Top Rated Seller, you can only have up to 0.5% of transactions with one or more defects over the most recent evaluation period.

The defect rate won't affect your seller performance status until you have transactions with defects with at least 5 different buyers, or at least 4 different buyers to impact Top Rated status, within your evaluation period.

Maximum Late shipment rate is 10%. To qualify as a Top Rated Seller you can only have up to 5% of transactions sent late. 

Cases closed without seller resolution

You can have a maximum of 0.3% of eBay Money Back Guarantee or PayPal Buyer Protection closed cases without seller resolution over the most recent evaluation period. The percentage requirement applies after the account has exceeded the maximum number of occurrences, which is a maximum of 2 occurrences.

What happens if you don't meet the standards?

If you don't meet the minimum global performance standards:

your search placement will be lowered;

there may be limits to your international selling activity until your ratings improve;

you may also be restricted from selling items on eBay outside of your domestic market if your performance falls significantly below the minimum requirements;

if you have a Premium, Anchor, or Enterprise eBay Store and have been below standard for 60 days, your Store may be downgraded to Basic level.

If your account doesn't meet the standards, you:

  • need to resolve all issues on the account before buying or selling with other accounts;
  • can't register for a new account;
  • can't use an existing eBay account to avoid buying and selling limits or other policy consequences;
  • pay a higher percentage rate for Final value fees.