Optimize your business

• Save time responding to your buyers with AI Assistant
• Get the most out of your monthly ad spend
• New conditions for everything in pre-loved fashion
• Discover the new Seller Hub Overview
• Transform your offer management
• Introducing eBay’s innovative AI video tool

Save time responding to your buyers with AI Assistant

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Let AI Assistant help you reply faster and keep buyers informed, so you can focus on growing your business.

• What you need to know
• Tell us what you think

What you need to know

Our AI Assistant is a powerful new feature designed to enhance interactions with buyers. It gives you quick, relevant replies to buyers’ common questions, so you can save time, stay focused on your business, and build buyer confidence.

You’re always in control

Review and refine each suggested message before sending, or simply write your own. Every response is drawn from your live listings, so buyers get clear, accurate details — with you calling the shots.

How to get started

To turn on AI Assistant:

1. Open Messages on mobile or desktop. A pop-up should prompt you to enable ebay.ai.
2. If you don’t see the pop-up:
   1. On mobile: Go to Settings in Messages and toggle ebay.ai on
   2. On desktop: Use the ebay.ai toggle in the bottom left of Messages
   3. To turn it off anytime, toggle ebay.ai off on your device
3. Open a buyer message. A suggested reply will appear.
4. Choose your next step: Edit and send to use the suggestion, or Dismiss to write your own.

Tell us what you think

If you dismiss a suggestion, you’ll be prompted to share feedback. Your input helps us fine-tune AI Assistant to better support your business.

Start saving time and keeping buyers in the loop with just a few clicks — enable AI Assistant now.

Get the most out of your monthly ad spend

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Introducing monthly budget averaging for priority campaigns.

• What you need to know
• How it works
• Understanding changes made during the month
• Next steps 
• FAQs

What you need to know

eBay is dedicated to empowering sellers with tools that enhance their marketing strategies. As part of this commitment, eBay is excited to announce an update to its budget management for priority campaigns, moving from weekly to monthly budget averaging effective June 18, 2025. This change offers greater flexibility to optimize your ad spend effectively.

How it works

eBay’s new pacing model uses your target daily budget as a guideline to efficiently plan your monthly advertising spend. This refreshed approach helps you get the most out of your monthly budget by increasing spend on days with high potential and reducing it on lower-opportunity days. eBay has also put safeguards in place in order to help avoid premature spend exhaustion before month end. 

Rest assured — your spend will never exceed 30.4 times your target daily budget in a calendar month, or more than twice your daily target in a single day. This smarter approach helps maximize campaign performance by making the most of high-traffic periods while keeping your overall budget in check.

Keep in mind that adjusting during the calendar month to a different target daily budget may affect this distribution, so adjustments should be made thoughtfully to maintain optimal pacing.

Understanding changes made during the month

With the shift to monthly budget pacing, your ad spend is now calculated based on the calendar month. Here’s how it works across different scenarios:

• Campaign start during the month: Your total monthly spend won’t exceed your target daily budget multiplied by the remaining days in the calendar month, including the start day 
  • For example: If you start a new campaign with a $10 target daily budget on January 15th, there are 17 days left in the month (including the 15th & 31st). Therefore, the maximum spend for the remainder of the month would be $170 ($10×17 remaining days).
• Budget change during the month: Your total monthly spend won’t exceed the amount already spent plus your new target daily budget multiplied by the remaining days in the calendar month
  • For example: If you raise your campaign's target daily budget from $10 to $15 on January 15th, assuming you've spent $150 by then, your total monthly budget will increase from $304 to $405 [i.e. $150 + (17*$15)]. Therefore you will have $255 left to spend for the rest of the month.
• Campaign end during the month: Your total monthly spend won’t exceed your target daily budget multiplied by the number of days from the start of the calendar month up to and including the campaign's end date
  • For example: If your campaign starts on the 1st with a $10 daily budget and is set to end on the 15th of the month, the maximum spend for the month would be $150 ($10×15 days, including the 15th).

Tips for setting a target daily budget

• Align with business goals: Set a budget that reflects your product profit margins and strategic objectives
• Start small: If this is your first priority campaign, consider a conservative budget, and scale as you identify successful strategies
• Use eBay's recommendations: Leverage eBay's suggested budgets, which consider listing attributes and competition for optimal performance
• Plan for monthly cap: Keep in mind the 30.4 multiplier cap to avoid budget limitations
• Adjust wisely: Mid-month changes impact your budget and performance; use real-time insights
• Be flexible: Understand that daily spend may fluctuate above or below your target as eBay algorithms optimize to find you the best opportunities
• Regularly review performance: Continuously monitor and refine your strategy using eBay's campaign insights

Next steps

No action is required on your part. Your priority campaigns will automatically begin using a monthly budget pacing window (since June 18 2025). eBay recommends monitoring performance and adjusting your strategy to align with your goals. For more details on this update, please visit eBay ads blog.

New conditions for everything in pre-loved fashion

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Elevate your listings and help improve buyer satisfaction with eBay’s new item condition options.

• What you need to know 
• Build more trust with your buyers
• Next steps 
• FAQs

What you need to know

Earlier this year, eBay introduced new item condition options for pre-loved clothing, resulting in an increase in buyer satisfaction. Building on that success, these new options are now expanding across the rest of pre-loved fashion, on everything from jewelry to sneakers. Starting August 5, you see these options on both your new and existing listings. They’re designed to give buyers a clearer idea of your item’s condition to help them shop with confidence, as well as helping you reduce disputes and returns for a smoother selling experience.

Once this change takes effect, any existing ‘Pre-owned’ listings will update to “Pre-owned — Good.” You’ll need to review and adjust these to the condition that best reflects your items.

Build more trust with your buyers

Currently, you can only select “Pre-owned” when listing the condition of your pre-loved fashion items. Since it’s such a broad term, buyers don’t always know what to expect, which can lead to disappointment, disputes, or even costly returns. 

To enhance transparency and help prevent these issues, eBay is introducing three new options to better describe the condition of your pre-loved fashion items. These are:

Pre-owned — Excellent

• Like new, with little to no visible signs of use
• The item is in excellent condition with minimal signs of use, such as faint surface marks, gentle creasing, or light wear on the fabric. Any subtle imperfections should be clearly shown and described in your listing

Pre-owned — Good

• Gently used, with light signs of wear and/or visible flaws
• The item is in good condition with some signs of use such as minor scuffing, light scratches, softening of materials, or small pulls. All imperfections should be clearly shown and described in your listing

Pre-owned — Fair 

• Well-used, with heavier signs of wear, visible flaws, and/or missing or damaged components
• The item shows noticeable signs of use, for example worn edges, discoloration, visible scratches, or missing details. All flaws should be clearly shown and described in your listing

These clearer condition options will help buyers make more informed purchasing decisions, resulting in fewer issues, more positive feedback, and a better experience for both you and the buyer.

Using these conditions will also give your items more visibility in the search results when buyers are filtering by condition, helping them find exactly what they’re looking for.

Next steps

These conditions will be available on your new and existing listings from August 5. 

On this date, any existing “Pre-owned” listings for pre-loved fashion items will automatically change to the “Pre-owned — Good” condition. You’ll need to review these to make sure this condition accurately reflects each item. If needed, you can easily edit and choose a more suitable option from the new options.

How to edit your listings

Go to Selling Activity in My eBay or your Active listings in Seller Hub. If you have lots of listings, you can save time by using eBay bulk listing tools which allow you to edit multiple listings at once.

Discover the new Seller Hub Overview

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You spoke, eBay listened. In the coming months, eBay is simplifying the Overview page and making it easier to find what you need.

• Exciting changes are on the horizon
• eBay wants to hear from you
• Next steps 
• FAQs

Exciting changes are on the horizon

You’ll soon see a refreshed layout and new features to the Seller Hub Overview — designed with your daily needs in mind. Based on feedback from sellers like you, eBay is working to make it easier for you to fulfill orders, stay on top of time-sensitive tasks, monitor listings, and focus on growing your business. This is the first step in a series of upcoming updates to help simplify and improve your selling experience. 

Changes to the Seller Hub Overview will roll out gradually over the coming months. eBay is testing and refining based on your feedback, so you might not see the updates right away — but they’re on the way.

eBay’s goal is to make selling easier, faster, and more efficient for you. eBay is bringing your most important actions front and center, like shipping orders, sending offers, and managing listings. With key tasks just a click away, you can stay focused, save time, and make a bigger impact with smarter insights. Don’t worry — the features you need most aren’t going anywhere. eBay is simply making them more organized, accessible, and easier to use.

eBay wants to hear from you

While you’re adjusting to the new layout, eBay would love to get your feedback on the experience — let eBay know what’s working and how the team can improve. Providing feedback is simple, all you need to do is follow these 3 steps:

1. Navigate to the Seller Hub Overview page.
2. Locate and click the ? icon on the bottom right of the page.
3. Under Let us know section, click Send feedback.

Next steps

Updates to the Seller Hub Overview page will roll out automatically, so there’s nothing you need to do. Take this opportunity to explore new modules and discover features designed to support your business goals. The changes will be available on desktop or your mobile web browser.

eBay appreciates hearing any feedback, suggestions, or concerns you might have. eBay’s goal is to make this transition as smooth as possible for every eBay seller.

Transform your offer management

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eBay’s new Offers dashboard in Seller Hub provides you with greater control, improved visibility and actionable insights.

• What you need to know
• Benefits of the Offers dashboard
• Take control of your offers
• Next steps 
• FAQs

What you need to know

eBay is introducing a new Offers dashboard in Seller Hub — your central place to send, manage, and track offers more efficiently. With enhanced visibility, automation tools, and bulk update options, it’s never been easier to stay on top of your offers.

eBay is also launching performance tracking tools that use historical data to help you optimize future offers, maximize your sales potential, and identify growth opportunities. With a centralized offer hub and enhanced bulk offer management, you can save time and streamline your workflows.

Benefits of the Offers dashboard

Take control of your offers

Unlock the potential of your offers using eBay dashboard tools.

Central monitoring & insights: Keep track of all active items with outgoing seller-initiated offers or pending Best Offers. Access performance metrics such as gross sales, number of offers sent and received, and buyer acceptance rates.

Efficient offer management: Accept or reject offers directly from the dashboard using the intuitive “Review” button. Sort offers by date and type (automated or manual) to manage workflows and end multiple offers simultaneously.

Detailed item analysis: Dive into each item to see offer activity, including sent offers, acceptance rates, and sales generated.

Smart tools & navigation: Utilize filters to identify items needing action or sort by acceptance rates for opportunities. Quickly find specific items using the search function.

Next steps

Access the new Offers dashboard via Seller Hub to equip yourself with essential tools for streamlined offer management.

Introducing eBay’s innovative AI video tool

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Create engaging video content to attract potential buyers and help boost your listing’s visibility with eBay’s new AI-powered tool.

• Elevate engagement with video content 
• Benefits for your business
• Next steps 
• FAQs

Elevate engagement with video content

Not a video expert? You can still create dynamic video content to boost your engagement and listing visibility. Now you can transform your listing photos into professional-quality videos in minutes using eBay.ai. Simply upload your photos, and with the click of a button, eBay’s new tool will create professional-quality content to help you showcase your listings on social media. After you view your video, upload it to TikTok or YouTube directly from your eBay account. It’s that simple.

Benefits for your business

This exciting Generative-AI Video Tool unlocks capabilities sellers like you have never had access to before.

Next steps

This tool is already available to you in your Seller Hub. Once you get started, consider sharing your listings on social platforms to expand your reach, build brand recognition, and establish yourself as a trustworthy seller.