Grow your business

• Join eBay's Ambassador Program to grow your brand and earn a commission for sharing your listings across social channels
• Learn about intellectual property protections with the eBay new Seller Center pages and help guides
• Eligible fashion businesses can apply for a grant and mentorship through the Circular Fashion Fund

A new way to earn commission — introducing the eBay Ambassador Program

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Grow your brand by sharing the listings you love.

• What you need to know
• Why join?
• How to join
• FAQs

What you need to know

Introducing the eBay Ambassador Program — an easy new way to earn commissions while building your brand. 

Share your favourite eBay listings through affiliate links on social media or other platforms, and get rewarded when your community shops.

Why join?

Earn more, your way:

Get rewarded every time someone makes a purchase through your eBay links to conveniently boost your income. 

Reach new audiences:

Showcase your unique style, share your favourite finds, and grow your brand—wherever your community is. 

Designed for you:

Curate, customize, and track what matters most to you with improved item discovery using features like Storefront Collections and Watchlist integration. 

How to join

Registering is quick and simple:

1. Sign up: visit the eBay Ambassador Program site, and sign up using your eBay account.
2. Set up: create your personalised Storefront, build custom Collections, and connect your Watchlist to spotlight trending or favourite items.
3. Start sharing: use the built-in tools to generate affiliate links, and share directly to your social channels.
4. Stay connected: keep engaging with your community, and look out for updates to maximize those commissions.

Get paid to share what you love.

Understanding how intellectual property can impact you

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eBay's updated the Help and Seller Center pages to help you better navigate IP rights.

• What you need to know 
• Intellectual property compliance
• Next steps 
• FAQs

What you need to know

Whether you're listing new items, resolving a removal, or just staying up to date on eBay’s policies, understanding intellectual property (IP) is key for any seller. eBay’s updated the Help and Seller Center pages with tools and tips to protect your business from potential violations, from using brand names correctly to the importance of only listing authentic products.

Intellectual property compliance

Brand names, logos, images and even product descriptions owned by a third party are all examples of IP. eBay, as required by law, gives brands, manufacturers, and rights owners control over how these assets are used by allowing them or their representatives to report listings they believe infringe on their IP rights. 

If a listing is flagged or removed because of an IP violation, you’ll get a clearer explanation and better guidance on ways to resolve or appeal the decision.

Protecting your listings

eBay's always working to make it easier to navigate the complexities of intellectual property, and maintain transparency and fair treatment for eBay sellers. Here are a few things to remember when creating your listings:

• Use your own photos or photos you have the rights to when creating your listings
• You can also pull from the eBay product catalog for images and even product descriptions
• If you sell brand-name products, review the relevant VeRO participant profiles for guidance on proper use
• Keep your listings clear and accurate so buyers know exactly what to expect

Next steps

Check out eBay updated Help and Seller Center pages to learn more, and get familiar with eBay Intellectual property policy.

If you own your own brand check out more information about eBay Verified Rights Owner (VeRO) program.

Take your business to the next level with eBay’s Circular Fashion Fund 2026

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Get the funding and expert support you need to grow your sustainable fashion solutions.

• What you need to know
• Unlock your full potential
• How to get started
• Who should apply?
• Application assessment criteria
• Your next steps
• FAQs

What you need to know

The Circular Fashion Fund is here to help fashion businesses like yours scale up  sustainable ideas. eBay supports businesses who offer circular fashion solutions by offering a US$50K grant to eight businesses selected as Circular Fashion Fund finalists. Additionally, eBay Ventures is offering an opportunity to receive an additional US$300K investment for one business selected as the Circular Fashion Fund Global Winner.

This annual program, first launched in 2022, has already partnered with over 25 incredible businesses, helping them tackle the fashion industry’s environmental footprint — from production to end-of-life. Now, it’s your turn to join the movement.

Unlock your full potential

• Financial backing: Get the resources you need to bring your sustainable fashion ideas to life
• Brand growth: Build your reputation and get noticed as a leader in sustainability
• Mentoring: finalists will have access to investor workshops and mentoring to help make their circular fashion dreams a reality

How to get started

1. Apply online
   Tell us about your circular fashion business and your vision for growth by completing our application form.
2. We review your application
   Our team carefully looks over every application, keeping an eye out for innovative ideas that can really make a difference.
3. Recipients are selected
   We choose businesses based on where we feel our support can have the greatest impact in making their circular fashion dreams a reality.
4. Get the funding and support
   Selected finalists will receive a US$50K grant, with the Circular Fashion Fund Global Winner receiving the opportunity for an additional US$300K investment from eBay Ventures, along with personalized support. 

Who should apply?

eBay is looking for fashion businesses and startups that:

• Focus on solutions that keep clothing and accessories in use longer, unlock more items into circular flows, and reduce waste
• Have sustainable practices in place or a clear plan to start them
• Are ready with a growth strategy that could benefit from our funding and partnership
• Build circular fashion solutions that align with eBay’s fashion business

Application assessment criteria

Applications will be reviewed based on the following areas:

• Ability to leverage emerging technologies to create products or services which advance fashion's circular economy
• A unique value proposition that has game-changing advantages over other alternatives
• A commercially viable and economically desirable business model
• The business not only addresses a need but also solves a problem
• The business has an immediate and long-term impact on people and the planet
• Quality and completeness of the application form
• The business solution aligns with our fashion business

Your next steps

Feeling inspired to scale your sustainable fashion business? Apply today and join other forward-thinking sellers making a real impact.