Listing & promoting

Updates to Promoted Listings Standard

Overview

• What you need to know
• What's changing (in Promoted Listings Standard)
• Maximize your impact with ad rate forecasting
• Dynamic ad rate FAQ
• Ad rate forecasting FAQ

What you need to know

Keeping an ad campaign competitive in an ever-changing marketplace can be time-consuming, especially when making manual adjustments. With this in mind, we’ve developed two new features for Promoted Listings Standard that will make managing and understanding your ad rates much simpler.

• Dynamic ad rates. Now you can choose between a fixed or dynamic ad rate strategy where your ad rates will be automatically adjusted based on eBay’s daily suggestions
• Ad rate forecasting. Soon you’ll see a performance indicator when creating or editing a campaign that predicts how well it could do (your estimated impression share) based on your current ad rate

What’s changing

Stay competitive with dynamic ad rates

You now have the option to choose a dynamic ad rate strategy when setting up or editing an automated or simple Promoted Listings Standard campaign. Previously, only a fixed ad rate strategy was available for simple campaigns. Selecting the dynamic ad rate option means that your ad rates will be automatically adjusted to match our daily suggestions (up to an optional cap you set). This new feature helps save you time and makes it easy to stay competitive in the eBay marketplace.

Next steps

To use this feature, simply select the dynamic ad rate option when creating or editing a simple or automated campaign. Once selected, your ad rate will be automatically aligned to the daily suggested ad rate.

Maximize your impact with ad rate forecasting 

You’ll soon be able to see how your ad rate may impact your advertising performance and buyer reach before you launch a campaign. Our new ad rate forecasting feature will provide you with a prediction of your estimated impression share during campaign setup and on your campaign details page. This performance indicator quickly gives you a simple, actionable way to maximize your ad reach and optimize spending by predicting the performance of your campaign quickly and in real-time.

Next steps

Once this feature becomes fully available this summer, it’ll appear on your campaign creation page, as well as your campaign details page. When adjusting your ad rate, you'll be able to see how increasing or decreasing your spending may impact the performance of your campaign.