Where will your listings appear?
Standard campaigns offer maximum coverage across the eBay network, with more than 100 placements for where your ad can appear on eBay and preferred access to external ad placements on eBay partner sites. These placements include the homepage, search results, view item pages, and checkout on desktop, mobile, and the eBay app.
Pay only when your items sell
Promoted Listings Standard is a cost-per-sale campaign model. You’re only charged if a buyer clicks on your promoted listing or on the heart icon to add an item to their watchlist and then purchases any of your Promoted Listings Standard items within 30 days. The cost per sale is based on the ad rate you set.
Standard campaigns help you
Attract buyers’ attention to your items with minimum risk
Showcase your items in placements throughout the buyer’s shopping journey
Get maximum coverage across the eBay network
Save time using automated campaigns
Key benefits of Promoted Listings Standard
Low risk
You only pay the ad fee if your item sells within 30 days after a buyer’s click on your Standard ad. The amount of the fee depends on the ad rate you set.
Automation
Do you have a dynamic inventory with high turnover rates? Automate Standard campaigns and save loads of time. Just create the rule and choose your ad rate strategy. All your current and future listings will be automatically added according to the rule.
Detailed reporting
Access detailed campaign metrics and sales reports to monitor performance and fine tune your campaigns.
Guided setup
eBay’s guidance tools help you take the guesswork out and suggest which items to promote and at what cost.
Follow these best practices in your Standard campaigns
Promote recommended listings
Listings with a “Recommended” tag are likely to benefit most from Promoted Listings Standard.
Use dynamic ad rates
Stay competitive and take the guesswork out of campaign management with dynamic ad rates designed to maximize your performance at optimal cost.
Monitor the performance
Review performance metrics (such as impressions, clicks, ad fees, etc.) in near real time and tweak your campaign.
Use tempting offers
Set up enticing offers and promote them to maximize visibility and sales.
Learn more about creating and setting up Standard campaigns in a dedicated article.
Easy setup
- Choose the Simple campaign type
- Select your ad rate strategy: Dynamic or Fixed
- Add the listings you want to promote
- Launch your campaign
If you have a large inventory, you can also opt for a Bulk or Automated campaign.
Bulk campaigns feature category selection and CSV upload. As for Automated campaigns, see the video below.
How to launch automated campaigns
Look how Promoted Listings Standard made a difference
“Our first pilot with Promoted Listings Standard gave us the confidence to continue using it and the fact that we were able to more than double our sales whilst actually reducing the ad rate we paid was a very positive outcome and we now plan to run Promoted Listings campaigns against the majority of our eBay listings.” — Ant Langston, Marketplace Trading Manager, Heat And Plumb
Learn how they drove a 244% sales velocity uplift
“Promoted Listings Standard allowed me to boost my sales by improving my listing placements and encouraging buyers to check out my products. I’ve continued to see great success over the years and seen sales grow by almost 50%” — Mick, one of the owners of JCS Computer Store
Learn how JCS Computer Store increased sales
“We’ve seen our impressions increase by more than 50%, click through rate increase by more than 30% and sales grow as a result of our Standard campaigns.” — littlesmokey78
Learn how a passionate electronics seller drove sales
“To this day, Promoted Listings Standard continues to be my main driver of sales on all of my fixed price listings. I start at 2% over the suggested ad rate and have a cap at 15%. The sheer volume of sales outweigh the concerns around loss of profit margins.” — Preston Gause, Trading Cards
Learn how Trading Cards achieved a +92% sales increase