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How can discounts help you as a seller

Most effective offers guide

Discounts Manager is an effective tool for discounting your items on eBay. Buyers can see special offers both when they browse for items on eBay search or when they visit your Store page, as well as when they get marketing emails.


Discounts engage and convert your traffic

Discounts can be a great tool to increase the views of your listings. A customer who is attracted by one of your discounts, might decide to have a look into your store to find out what else you offer. Then they will see your other offers and make several purchases at once. Buyers love attractive discounts — as a result, both the average order value and their loyalty to your Store and Brand increase.

A system of discounts that will work successfully can be built in 5 steps:

  1. Offer free shipping for a large purchase, provided you have paid shipping by default.
  2. Set up an Order Size Discount. It will help draw buyers' attention to more item categories.
  3. Don't forget to come up with a special offer for accessories when you sell the devices that need ones.
  4. Launch Coded coupons discounts via social media and email.
  5. Finally, organize a sales event based on a sale or discount.

Examples of top performing discount offers: 

  • 10% discount on all items for 3 days
  • Save 40% when you buy two items
  • 30% off for friends on the most popular items
  • 25% for the holiday on selected items
  • Save 15% when you spend more than $100
  • When buying two pairs of shoes — get one for free

Effective discounts guide

Category Best discount types Weaker offersCompelling offers Helpful conversion hints
  1. Order/Accessory
  2. Coded coupons
  3. Shipping
  • Buy 2 laptops, save $5
  • Buy 3 iPads, save 5%
  • Extra 10% off on $30+
  • 50% off Apple case w/purchase of iPhone
  • 15% off weekend sale
  • Complete the purchase (e.g. cameras need memory cards, PS4s need controllers)
  • Lower ASP = order discount; higher ASP = accessory discount; exclusive offers = Coded coupons
Home & Garden, and Sporting Goods
  1. Order
  2. Shipping
  3. Coded coupons
  4. Accessory
  • Buy 3 items, save 5%
  • Save $5 when you buy 3 power juicers
  • Buy 1, get 1 50% off
  • Spend $50, save $10
  • Save $10 on $100+
  • Extra 40% off 4+ items
  • Extra 15% off golf clubs
  • Encourage buyers to spend 25–50% more than ASP (e.g. $50–$75)
  • Merchandise around multi-need projects:
    • Spring gardening tools
    • Remodeling a bathroom
    • Baseball bag, helmet, and bat
Collectibles & Art
  1. Order
  2. Shipping
  3. Coded coupons
Spend $1,000, save $25
  • Spend $100, save 10%
  • Spend $75, get free shipping
  • Collectibles: shipping offers; lower ASP = spend discount; higher ASP = buy 1, get X% off
  • Coins: use minimum quantity offers and ask us about volume pricing
Parts & Accessories
  1. Order
  2. Shipping
  3. Accessory
  4. Coded coupons
  • Buy 3 items, save 5%
  • Buy 4 tires, save 5% on tire cleaner
  • Spend $25, save 5%
  • 10% off storewide
  • Buy 3 tires, get 1 free
  • Buy 1 oxygen sensor, get 1 50% off
  • Don’t use broad discount (e.g. mixing RV and motorcycle parts)
  • Merchandise jobs (e.g. all parts needed for timing belt repair)

You might also be interested in:

How to optimize your listings

What can you do to make your listings more attractive to  the buyer? Check out the insights about effective listings in our series of articles.

How to reach more buyers

Promoting your listings can help drive sales and increase the visibility of your listings with access to ad placements.

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