Why are seller metrics necessary?
In the vast majority of cases sales go smoothly. When you follow selling best practices and make sure the items you list are in stock, you work with a customer when an issue arises, and you ship within your stated handling time, your buyers can shop with confidence and have a great experience.
All eBay's performance metrics and requirements are intended to encourage good selling practices and maintain the good reputation of the marketplace. On the other hand, your buyers' experience can have a significant impact on your business.
On this page, you will find the overview of seller metrics: some of them simply help you monitor your eBay business, while others may trigger the consequences — additional incentives or, conversely, restrictions and limitations.
Service metrics
It is one of the two basic programs of monthly evaluation, based on recent sales. In Service metrics, eBay provides detailed insights and peer benchmarks to indicate how well you're performing compared to others with a similar selling profile.
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Metrics in Seller standards program
Seller standards is the second basic type of monthly evaluation for sellers. And just like the Service metrics program, it is based on recent sales. The difference is that the sellers' performance is not compared with other sellers, but with the minimum eBay’s requirements.
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Shipping performance policy — INR rate
This is an additional evaluation for sellers from certain regions. It is similar in meaning to the INR service metric, but the way eBay calculates this rate differs. eBay is conducting this assessment starting October 2024.
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Service standard policy — BBE rate
This is another additional evaluation for sellers from certain regions. Sellers are evaluated on the number of transactions with bad buyer experience associated with various situations. eBay is conducting this assessment starting in December 2023.