Itzik Stern

Tal Optica is a 20 years old establishment in Netanya, home to all those in need of eyeglasses, especially athletes. The store offers optical solutions to people with complex eye issues and services a variety of customers, from toddlers to senior citizens. Their specialty is custom-made sunglasses for athletes and sport lovers.

The owner and founder is Tal Stern, who has a Master's degree in Clinical Optometry, a title she has earned in the USA.

Alongside Tal Optica' physical store, the Sterns have opted for an eBay store - about a decade ago. Itzik Stern has joined the business and began exploring the different e-commerce platforms. Since their online store has opened, Tal Optica has been introduced to new markets and transformed from a local business to an international one. "Choosing eBay helped us utilize better work methods for delivery, business operation and logistics, and embrace higher criteria when it comes to customer service", says Stern and adds: "eBay has been a haven of sanity during the coronavirus period. When everything closed, we continued to work and receive orders. As an established business, I have no doubt that a digital platform is a must".